Case Study

ADP

Challenge
ADP, with over $7 billion in revenues and more than 570,000 clients worldwide, is one of the largest providers of a broad range of premier, mission-critical, cost-effective transaction processing and information-based business solutions. With the release of their new online payroll system for small businesses called RUN, ADP needed a marketing Website and product demo that would stand up to some of the toughest competitors in the industry.

Solution
The Push Group worked in collaboration with the ADP team to produce a unique Web presence tailored specifically to the small business owners. The product demo acted as a mini commercial and was embedded directly in the main landing page, drawing the user's attention for a media-rich experience as they learn more about the benefits of the product.

Benefits
ADP's RUN is now ready to show potential customers that ADP isn't just for big businesses. The website caters to small business owners by not portraying running payroll as a chore and making the signup process and overall application quick to set up and easy to use.

"We chose The Push Group because of their unique methodology and that every site that they create is a collaborative effort with client and the consumer," stated Beth Siegrist, Vice President, Software Solutions.